Monday morning. Your DSD rep has 38 stops across restaurants, convenience stores, and grocery accounts. The new product launch is this week. Half the stores haven't seen it yet.
DSD (direct store delivery) and broker sales in food and beverage run on a tight clock. Every stop has a delivery window, a shelf-set conversation, and a relationship the rep is responsible for. Lead Mapper packs the stops, captures shelf condition and order conversations through photo and voice, and surfaces accounts where promotion timing or competitor product placement needs attention.
Built around the actual workflow of food & beverage distribution sales. Not a generic CRM with a map bolted on.
38 stops a day is reachable when the route is built around delivery windows, shelf-set patterns, and on-time-arrival requirements. Lead Mapper holds the schedule across promotion weeks and seasonal shifts.
Rep photographs the shelf, notes the facings, flags out-of-stocks. Lead Mapper logs everything to the account record and produces a manager-ready shelf report.
When a new product or promotion is active, Lead Mapper surfaces accounts where the rep hasn't yet placed the promotional material. Routes get re-prioritized accordingly.
See restaurant openings, new convenience stores, demographic shifts in your route area. Prospect routes target accounts that fit your product mix.
Median results from Food & Beverage teams that switched to Lead Mapper. Your mileage will vary, but the direction is the same.
Routing, mobile, and AI documentation work together. Not three tools duct-taped to a map.
Most route optimizers spit out a single perfect-world list at 6am. Reality looks different by 10. Lead Mapper rebuilds the day as it changes: emergency adds, no-shows, mid-day reroutes. Drag a stop, the polyline updates. Insert an urgent call, the affected truck's day shifts and the rest of the team sees the impact.
Your team is not sitting at a desk. They're climbing onto a roof, into a crawl space, into a customer's living room. Lead Mapper's mobile app shows the day's stops, navigates to each one, and captures the visit when it's done. No typing. They talk into the phone, the AI structures it, and the CRM updates itself.
Field teams hate CRM data entry because it's tax. They paid it because they had to. Lead Mapper AI watches every voice memo, every visit, every dispatch event, and writes the CRM record automatically. Account notes, next steps, follow-up dates, deal stage moves, even "schedule a callback in 6 weeks" reminders. Your CRM goes from a graveyard to a living system of record.
Lead Mapper AI learns how your Food & Beverage team works, then takes the busywork off everyone's plate. Reps stop typing reports. Managers stop chasing updates. The CRM stays current on its own.
Our promotional placement hit rate went from 60% to 94% in one launch cycle.
The honest answers. If you have a different question, talk to us.