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Industries Insurance

The producers who beat their book are in front of clients more.

Insurance is relationships, reviews, claims, and referrals, and the producer who sees more clients writes more business. Lead Mapper routes the day for face-time, surfaces the cross-sell before the meeting starts, and stops renewals from slipping, on top of AMS360, EZLynx, or Applied Epic.

14-day free trial No credit card Keeps your AMS
Face time is the whole job

Five reviews in a day or two, depending on how you drive.

A producer's calendar is policy reviews, claim check-ins, referral lunches, and prospect meetings scattered across a county. Drive them in booking order and half the day is windshield. The producers who grow their book aren't working more hours, they're spending more of them across the desk from a client.

Lead Mapper sequences the day for face-time per mile, clusters claim adjuster meetings around the reviews that are already nearby, and keeps the calendar dense without you playing logistics in your head. More meetings, same hours, bigger book.

Tuesday · producer day
Sequenced for face-time, claims clustered with reviews
On the route
3 policy reviews 2 claim check-ins 1 referral lunch
41 minutes of driving, not 96Same six meetings, sequenced by drive time with the two claims slotted between nearby reviews.
22%
Less driving time per rep, per week.
6,000+
Stops in a single optimized route.
+38%
More client meetings completed each day.
The growth hiding in your own book

The umbrella policy you forgot to mention is next quarter's growth.

Your easiest new business is the second policy for a client who already trusts you. But monoline clients stay monoline because nobody surfaced the gap at the right moment, and "the right moment" is when you're already sitting across from them for something else.

Before each meeting, Lead Mapper reads what the client already has, finds the gap, and puts the highest-value cross-sell on your phone with talking points: the homeowner with no umbrella, the auto client with no life, the business owner with a coverage hole. You walk in for the review and walk out with a quote.

The Mercers · 2:30 PM review
Client 6 yrs · homeowners + 2 autos
Currently insured
HomeownersAuto x2
Cross-sell: personal umbrella$1.2M home, two drivers, a teen about to be licensed. High asset exposure, no umbrella. Lead with the teen driver.
Capture between meetings

The management system should know what was actually said.

Activity notes are the difference between an agency that runs on relationships and one that runs on one producer's memory. But notes get skipped when the producer is between meetings, and by the time they're back at the office, "discussed renewal" is all that lands in AMS360.

The producer talks for twenty seconds after the meeting. Lead Mapper updates the policy notes, sets the next-step task, drafts the follow-up email, and posts it to your agency management system. The account stays accurate, the service team has context, and the producer's evening is their own.

Producer, after the review

"Mercers are happy, no changes to home or auto. Pitched the umbrella, they're interested, want a number before the teen gets his license in March. Send the quote this week. Also mentioned a rental property, might be a new policy there."

OutcomeRenewed, no changes
OpportunityUmbrella + rental policy
Next stepUmbrella quote this week
Posted toAMS360
Logged in 20 seconds, follow-up drafted.
Retention is cheaper than acquisition

A renewal you didn't touch is a renewal someone else is quoting.

Every book has renewals that roll on autopilot and renewals that need a conversation, and the trouble is telling them apart before the client has already taken a competitor's quote. A price increase, a life change, a quiet shopper, those are the ones that walk if no one reaches out in person.

Lead Mapper surfaces approaching renewals with a risk read and drops the at-risk ones into the producer's route, so the retention call happens face to face while there's still a relationship to lean on, not in a letter the client reads after they've already shopped.

Renewals · next 30 days
Coleman Family
+18% rate increase
Apr 12
At risk
Vega Auto Body
Commercial · stable
Apr 18
Likely roll
D. Okafor
New claim last cycle
Apr 24
At risk
Sloane LLC
Multi-policy · loyal
Apr 29
Likely roll
Lead Mapper AI

It works your book so nothing slips.

The AI learns how your agency retains and grows, then handles the follow-through that quietly decides whether a book compounds or leaks.

Surfaces the cross-sellAnalyzes each client's policies for gaps and puts the best opportunity on your phone before the meeting.
Reads renewal riskFlags the renewals likely to shop and routes the producer past for an in-person save.
Updates the AMSTurns the post-meeting voice note into policy notes, tasks, and a follow-up in your management system.
Answers the book question"Which monoline clients near Thursday's route are umbrella candidates?" Plain answer, route attached.
Plugs into your stack

It works with your agency management system.

Lead Mapper connects to the major agency management systems and general CRMs directly or via API. Your book, policies, and renewals stay in your AMS; Lead Mapper adds the routing, the cross-sell intelligence, and the field capture on top, syncing both ways.

Export a client CSV and you're routing reviews today; we'll build the direct integration on request.

AMS360 EZLynx Applied Epic HawkSoft NowCerts Salesforce HubSpot + open API & CSV import
No implementation project

Routing reviews this afternoon.

Three steps, about half an hour, no consultant.

1 · Connect

Sync your AMS or import a client CSV. Your book, policies, and renewal dates land on the map.

2 · Set territories

Assign producers to their books and areas. Cross-sell and renewal rules take a couple of minutes.

3 · Invite producers

They get routed days, pre-meeting briefs, and voice logging. Onboarding included over 10 seats.

Straight answers

What agency owners ask first.

Does it integrate with AMS360, EZLynx, or Applied Epic?
Yes. Lead Mapper connects to the major agency management systems including AMS360, EZLynx, Applied Epic, HawkSoft, and NowCerts, plus general CRMs, via direct integration or API. It owns routing and field capture and syncs back to your AMS.
How do cross-sell prompts work?
Before a meeting, Lead Mapper reads the client's existing policies, finds the gaps (an umbrella opportunity, a life policy, an auto bundle), and pushes the highest-value cross-sell with talking points to the producer's phone, so the opportunity comes up while you're already in the room.
Can it track renewals and claims?
Yes. Renewals approaching their date surface in the producer's route with a risk read, so the at-risk ones get an in-person touch. Claims-in-progress get their own workflow with adjuster meetings on the schedule.
How does post-meeting logging work?
The producer speaks the meeting into the phone afterward. Lead Mapper updates the policy notes, sets the next-step task, and drafts the follow-up, then posts it to your management system, so the AMS reflects what was actually discussed instead of "spoke with client."
Is it for personal lines, commercial, or both?
Both. Personal-lines agencies use it for review density and household cross-sell; commercial producers use it for account visits, renewals, and risk-management touchpoints across a territory.
How long does setup take?
About 30 minutes: connect your AMS or import a CSV, assign producers to their books and areas, set your cross-sell and renewal rules. Teams over 10 seats get guided onboarding at no charge.

Beat your book of business.

More face time, cross-sell at the right moment, and renewals that don't slip. Free for 14 days, no card, set up with a real person.

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14-day free trial Works with your AMS 30-minute setup