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Desktop dashboard: routes view
Full-screen Lead Mapper dashboard showing a US/regional map with 3-5 optimized routes drawn as colored polylines, pins at every stop, a left sidebar listing today's stops with ETAs, and a top bar with team filter + date picker.
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Why Flooring teams switch

Flooring Installation & Sales Teams run on routes, territory, and trust. We make all three easier.

Flooring is a measure-quote-install loop with a long tail of customer questions and selection visits. Lead Mapper sequences in-home measure appointments for density, gets crews staged in the right neighborhoods, and turns photos and room measurements taken on-site into draft proposals before the rep leaves the driveway.

What you get

Four things that change how the day runs.

Built around the actual workflow of flooring installation & sales teams. Not a generic CRM with a map bolted on.

Measure-day routing

Pack five or six in-home measures into a single day across one zip cluster. Less driving, more measures, faster proposals out.

Photo-and-measurement proposals

Rep snaps room photos, captures measurements (square footage, layout notes), and Lead Mapper drafts a proposal with material options, pricing, and visuals ready to send.

Crew deployment by region

Install crews get clustered by region. A morning crew in the same suburb stays in the same suburb. Less driving, more installs, lower fuel cost.

Showroom visit follow-up routes

Customers who visited the showroom but didn't book get a follow-up sequence. Lead Mapper routes a sales rep past for a no-pressure in-home consult.

The numbers

What changes in the first 60 days.

Median results from Flooring teams that switched to Lead Mapper. Your mileage will vary, but the direction is the same.

22%
Less drive time per rep
+38%
More measures per day
6,000+
Customers in your route plan
How it works

Three capabilities, one platform.

Routing, mobile, and AI documentation work together. Not three tools duct-taped to a map.

Routing & territory

Plans that hold up when the day moves.

Most route optimizers spit out a single perfect-world list at 6am. Reality looks different by 10. Lead Mapper rebuilds the day as it changes: emergency adds, no-shows, mid-day reroutes. Drag a stop, the polyline updates. Insert an urgent call, the affected truck's day shifts and the rest of the team sees the impact.

  • Optimized stop order with traffic-aware ETAs
  • Territory polygons with rep assignment and balance checks
  • Isochrones (drive-time rings) for service-area decisions
  • One-click rebalance when a rep is out or a territory shifts
Desktop dashboard: routes view
Full-screen Lead Mapper dashboard showing a US/regional map with 3-5 optimized routes drawn as colored polylines, pins at every stop, a left sidebar listing today's stops with ETAs, and a top bar with team filter + date picker.
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Mobile in the field

The phone is the truck stack.

Your team is not sitting at a desk. They're climbing onto a roof, into a crawl space, into a customer's living room. Lead Mapper's mobile app shows the day's stops, navigates to each one, and captures the visit when it's done. No typing. They talk into the phone, the AI structures it, and the CRM updates itself.

  • Today's route with addresses, ETAs, customer notes
  • One-tap navigation handoff to Apple/Google Maps or Waze
  • Voice-to-CRM visit logs (works offline, syncs on signal)
  • Prospect finder: drop new accounts on the map while you're out
Mobile: log a visit (voice + AI)
iPhone mockup mid-conversation: voice transcript being captured, AI extracting structured CRM fields (Account, Contact, Outcome, Next steps). Below: 'Sync to CRM' button.
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AI & CRM

The CRM updates itself. Finally.

Field teams hate CRM data entry because it's tax. They paid it because they had to. Lead Mapper AI watches every voice memo, every visit, every dispatch event, and writes the CRM record automatically. Account notes, next steps, follow-up dates, deal stage moves, even "schedule a callback in 6 weeks" reminders. Your CRM goes from a graveyard to a living system of record.

  • Voice memos transcribed and structured into CRM fields
  • Auto-fill account, contact, outcome, next-step on every visit
  • Bidirectional sync with HubSpot, Salesforce, Pipedrive and more
  • AI assistant: ask "who should I see today" and get a ranked answer
Mobile: prospecting / find leads
iPhone mockup with a filtered prospect list. Filters at top: industry, revenue, distance. List items with company name, address, distance, fit score. Tap to add to route.
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Lead Mapper AI

Ask anything. Automate everything.

Lead Mapper AI learns how your Flooring team works, then takes the busywork off everyone's plate. Reps stop typing reports. Managers stop chasing updates. The CRM stays current on its own.

Conversational dispatch "Who has capacity tomorrow afternoon in the north zone?" Get an answer in plain English.
Auto-logged visits Rep talks. AI writes the CRM record. Account, contact, outcome, next step, follow-up date.
Learns your playbook Lead Mapper AI watches how your Flooring team works and tunes its suggestions to match.
Predictive next-best-action "Visit these 5 accounts today" with rationale: recency, deal stage, drive time, opportunity score.

We get proposals out same-day on 80% of measures now. That alone moved close rate 12 points.

C
[Customer name] Sales Manager · [Flooring Company]
FAQ

What Flooring teams ask first.

The honest answers. If you have a different question, talk to us.

Does Lead Mapper integrate with flooring management software?
Yes. RFMS, Pacific Solutions, Flooring Estimator, and general CRMs via API.
Can I generate proposals from on-site measurements?
Yes. Capture measurements + photos on the mobile app. Lead Mapper drafts a proposal with material options, square footage calculations, and pricing ready for review.
How does crew deployment work?
Crews get assigned by region and skill (carpet, hardwood, tile, LVT). Install days get clustered geographically so the same crew stays in the same area.
How long does setup take?
About 30 minutes for most Flooring teams. Import accounts (CSV or CRM sync), draw your territories, invite your reps. We can do a guided onboarding for any team over 10 seats at no charge.
What does it cost?
Lead Mapper starts at $27/user/month. There is no setup fee, no minimum seats, and a 14-day free trial. See pricing for the full breakdown.
Can I keep my existing CRM?
Yes. Lead Mapper sits on top of your CRM, not in place of it. We sync bidirectionally with HubSpot, Salesforce, Pipedrive, Zoho, Close, Less Annoying CRM and others. If your CRM isn't listed, we have an open API and can build a custom integration.

More measures, more installs, less driving.

Get your Flooring team on the map in under 30 minutes. Free to try. No card required.

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