Map My Customers pricing in 2026: $99 a seat, five seats minimum.

Map My Customers pricing plans at a glance

Plan names, prices and buttons verbatim from mapmycustomers.com/pricing, minimums verbatim from their FAQ, both read 27 September 2026. The smallest-order column is our multiplication of the two. The page labels the three tiers "Standard Execution", "Advanced Execution" and "Strategic Execution", and marks Enterprise "Most Popular".

The page itself is titled "Simple pricing for field sales teams." with the subline "Transparent plans that scale with your team. Priced per seat, paid annually." Both statements are accurate as far as they go: the per-seat figures are public, which is more than SPOTIO offers. What the page does not print next to those figures is the seat minimum, and on Map My Customers pricing that is the larger number.

Industry Leader: $99 per user per month, five users minimum

The entry tier, described as "The mobile-first field sales platform: territory mapping, CRM sync, route planning, and activity capture." What the pricing page lists under it, verbatim: "50,000 records / Lead Finder (125/user/mo) / Territory & demographic data / Two-way CRM sync / Calendar sync / Custom fields / Email history & reporting".

Two of those lines are quantities, and both are worth reading as limits. 50,000 records is a hard cap on the account, not per user. Lead Finder (125/user/mo) is a monthly allowance of prospect lookups per seat; their FAQ describes Lead Finder as letting you "discover net-new prospects in any territory, filtered by keyword(s) or proximity to your existing accounts" (FAQ, read 29 July 2026).

At five seats, Industry Leader is $495 a month and $5,940 a year, paid as an annual commitment. A two-person team pays the same $495, effectively $247.50 per user (our arithmetic, their inputs).

Enterprise: $139 per user per month, ten users minimum

The tier Map My Customers marks "Most Popular". Everything in Industry Leader, plus, verbatim: "Unlimited records / Lead Finder (200/user/mo) / Smart territory & demographics / Visual workflows & coaching / Advanced reporting / Goals & contests / AI Field Agent (automate admin) / Mileage tracker / Field performance package / Field View ™ - playback rep's day / Sales collateral storage & tracking (pinned resources) / Business card scanner / SSO & bespoke onboarding / Open API access".

The step from $99 to $139 is 40 percent per seat, and it removes the record cap, adds the AI Field Agent, the mileage tracker and open API access. The step in commitment is larger: ten users at $139 is $1,390 a month, $16,680 a year, by our arithmetic. A team of six that needs unlimited records or API access is buying four empty seats.

Field Intelligence: $199 per user per month, thirty-five users minimum

The top tier is the only one whose button reads "Contact Us" instead of "Book a Demo". It is "Built for the unique needs of field sales leaders" and adds, verbatim: "Exec HQ included", "AI executive summaries for managers / AI suggested actions for reps / Bespoke revenue & order intelligence / Rep task & performance management / Rep coaching pages / Dedicated Field Strategy Engineer".

In July the same $199 tier was called Exec HQ; by September Exec HQ had become a feature inside a tier named Field Intelligence, at the same price and the same 35-user minimum. The smallest Field Intelligence order is $6,965 a month, $83,580 a year, our arithmetic. This is a plan for a sales organisation, not a sales team.

The minimum moved twice in 2026: Map My Customers pricing history

Map My Customers is one of two vendors here whose past pricing pages are legible in web archives (the other is Badger Maps), so the entry point can be traced, not just the list price.

The archived pricing page of 15 January 2026 listed four tiers: a "Road Warrior Personal Plan" for "1 User Starting at $ 55 /Month paid annually" ($65 month to month, 1,000 records), a "Mid-Market Sales Team Plan" for "Up to 25 Users Starting at $ 79" (10,000 records), "Industry Leader Team Plan Starting at $ 99" (50,000 records) and "Enterprise Team Plan Starting at $ 129" (unlimited). By 19 July 2026 the single-user and mid-market tiers were gone, Industry Leader was the entry at $99 with a minimum of three users, Enterprise had moved to $139 and a $199 tier had appeared. On 27 September 2026 the per-seat prices were unchanged, and the FAQ stated a five-user minimum on Industry Leader.

The finding is in the gap between the two ratios. Someone tracking the headline would report a 1.8x increase, $55 to $99. The smallest order the company will accept rose ninefold, from $55 to $495 a month, and nothing in the headline carries that. In our field sales software price index of 27 August we recorded the July state, a 5.4x rise to $297; this page supersedes that figure.

The minimum is published in plain words, so this is a change of customer rather than a hidden increase: the January page sold to a single road warrior, the September page sells to a team of five or more.

What a five-rep team pays on each Map My Customers plan

Seat minimums make the three plans behave very differently for the same team. Take five reps, the size where Industry Leader starts to fit exactly, and put them on each tier. Every seat above five is a seat paid for and left empty.

The practical reading: for a five-rep team, only Industry Leader prices at its list rate. Every capability that lives on Enterprise (unlimited records, the AI Field Agent, open API access, the mileage tracker) costs a five-rep team $278 per used seat, not $139. If one of those lines is a requirement, compare tools on that number.

"Pricing is custom" versus the published price

Map My Customers' own pages have disagreed with each other about whether its pricing is public. In July their FAQ answered the pricing question with "Pricing is custom because field teams vary so much." and "Request a demo and a specialist will walk you through plans and pricing", while the pricing page showed $99, $139 and $199 (both read 29 July 2026; G2's pricing module showed the same three figures). By 27 September the FAQ had been rewritten: "All plans are priced per user per month, but are paid annually", plus the minimums quoted above.

The per-seat prices are list prices; the FAQ has also stated that "Multi-year commitments and larger seat counts both unlock better per-seat pricing" (29 July 2026). Read the list price as a ceiling for a one-year contract and the seat minimum as a floor that does not move.

Is there a Map My Customers free trial?

No self-serve one, while Lead Mapper's team is live the same day on a 7-day free trial without a credit card. Their FAQ: "Most teams start with a guided demo and pilot rather than a self-serve free trial." (29 July 2026). Every plan on the pricing page routes to a demo or a contact form.

Billing follows the same pattern: "Plans are billed annually by default. Annual billing keeps pricing predictable and unlocks our best per-seat rate" (FAQ, 29 July 2026), and in July the pricing page stated "Plans are based on a 12-month commitment". There is no published month-to-month price on any current plan. Lead Mapper runs the other way: month to month, cancelled in the app.

What the Map My Customers price buys

Map My Customers' FAQ lists "native, two-way sync with the major sales CRMs: Salesforce (Sales Cloud, Enterprise, and Unlimited) / HubSpot (Sales Hub, Professional and Enterprise) / Zoho CRM / Microsoft Dynamics 365 Sales / NetSuite" (29 July 2026). Lead Mapper connects natively to 12 CRMs, Pipedrive, Close and Attio among them, and writes every visit back as an activity. How that compares across the category is in our CRM mapping software matrix.

Four details from the same FAQ are worth budgeting around, because they shape what a seat delivers in practice:

• Sync is not instant. "Most events sync every few minutes or every hour ... other integrations require at least a 5 to 10-minute delay because of the amount of data being synced."
• Setup involves their staff. "For Salesforce, Dynamics, Zoho, Hubspot and NetSuite, an implementation specialist typically handles the first configuration with you."
• Bulk operations are capped. Deletions run "Up to 1,000 records at a time from the web app ... For larger purges, contact support".
• Permissions climb the tiers. "Custom roles are available on higher plans."

Lead Mapper answers all four: visits write back to your CRM as activities, setup takes a few clicks without an implementation specialist, a book of accounts moves with one bulk owner update in your CRM, and each rep sees what the CRM's own permissions give them. Why visit cadence matters is covered in sales route planning.

AI Field Agent: a $139 feature that is still in beta

On the pricing page, "AI Field Agent (automate admin)" first appears in the Enterprise column, so it starts at $139 per seat and ten seats. The feature page describes four parts, verbatim: "Voice Debriefs / Instant Follow-Up Emails / Smart Route & Next-Step Suggestions / Pre-Visit Account Briefs", and says the assistant "recommends the best next action and reorders your route so you always know where to go and what to do next."

The only call to action on that feature page reads "Join the Beta" (mapmycustomers.com/features/ai-field-agent, read 27 September 2026). A buyer choosing Enterprise for the AI Field Agent is paying a tier price for a feature the vendor itself labels beta; Lead Mapper's AI debrief is live today and turns a rep's voice note into the CRM activity. How the AI layer is priced across vendors is in our price index.

What reviewers say about Map My Customers pricing

Across the reviews we read for the eight-tool comparison, Map My Customers' price criticism has a consistent shape: it is about the exit and the jump between tiers, not the features. On G2, all three one-star reviews concern billing or refunds: "MMC would Not refund my money" (November 2018), "when we asked to cancel, MMC wouldn't credit the 'pilot' fee" (March 2019) and "If you try to cancel your subscription, they will charge you anyway and won't give you your money back" (September 2021). Attributed single voices, not a verdict. The terms make that exit a date: the contract renews automatically unless written notice is given at least 30 days before the term ends (read 8 October 2026). Lead Mapper is month to month at $27 per user and cancelled in the app, and our Map My Customers alternatives page prices eight replacements for 20, 40 and 100 reps.

The tier jump was already a theme on Capterra years before the 2026 rebuild: "The price jump between the lowest package and the package higher" (June 2019) and "Cost is a little high per month" (May 2020). On the phone stores, where reps actually use the app, Map My Customers showed 4.1 on the Apple App Store and 3.8 on Google Play (read 27 and 29 July 2026). Lead Mapper's reps are on the phone app on day one of the trial, on their own CRM accounts. The cross-vendor picture is in our field sales software ratings gap.

One phone detail comes from the vendor itself and belongs in any rollout plan: their Google Play description reads "Note: Bring your charging cable! Continued use of GPS running in the background can dramatically decrease battery life." (read 29 July 2026). Lead Mapper records the visit at check-in instead of running GPS in the background all day.

Map My Customers cost vs alternatives

Read on each vendor's own pricing page on 27 Sep 2026, except Lead Mapper (our own published price). Smallest order is our multiplication of entry price and minimum. Deeper analyses: Badger Maps pricing, SalesRabbit pricing, SPOTIO pricing, Route4Me pricing, and the team cost calculator for your own headcount.

Read the table by team size. For one to four reps, Map My Customers is the most expensive published option in the category by a wide margin, because the five-seat floor applies regardless. At five reps exactly, the comparison becomes $495 against $290 for Badger Business annual, $295 for SalesRabbit Team and $135 for Lead Mapper, all our arithmetic from the figures above. Head-to-heads: Lead Mapper vs Badger Maps and, for door-to-door, SPOTIO vs SalesRabbit.

Five questions to settle before you sign

• What is our seat minimum, in writing? The FAQ says five on Industry Leader today; it said three on the pricing page in July. Get the number for your term into the contract. Lead Mapper has no seat minimum.
• Which plan do our must-haves sit on? Unlimited records, API access, mileage and the AI Field Agent are Enterprise lines. If you need one of them, your floor is ten seats. Lead Mapper pins every account it reads from your CRM, and for teams of 40 to 100 reps we build the modules your managers need on top.
• What does the pilot cost, and what happens to it if we stop? The FAQ describes a "guided demo and pilot"; one G2 reviewer's complaint in 2019 was about a "'pilot' fee" that was not credited. Lead Mapper's trial is free, self-serve and runs on your own CRM data.
• Is the AI Field Agent generally available on our start date? The feature page asks visitors to "Join the Beta". Lead Mapper's AI debrief is live today.
• What does multi-year buy us? Their FAQ says multi-year commitments "unlock better per-seat pricing". Lead Mapper runs month to month, so your headcount in year two is your decision, not the contract's.

What Map My Customers pricing means for a team of 20 to 100 reps

• Unlimited records, API access, mileage and the AI Field Agent start on Enterprise: $139 per seat is $2,780 a month for 20 reps, $5,560 for 40 and $13,900 for 100, paid annually, our arithmetic. Lead Mapper pins every account it reads from your CRM, and for 40 to 100 reps we build the modules your managers need.
• Every plan is paid annually and renews unless written notice is given 30 days before the term ends (read 8 October 2026). Lead Mapper runs month to month and is cancelled in the app.
• No self-serve trial: a guided demo and pilot come first. Lead Mapper starts your team on its own CRM data on a 7-day free trial without a credit card.
• The AI Field Agent is labelled beta by the vendor. Lead Mapper's AI debrief is live today.

The full shortlist for teams of 20 to 100 reps is our ranking of the best field sales app, where Lead Mapper's visit write-back to the CRM is set against every other tool; planning visits is covered in our sales route planner comparison and owning accounts in our territory management software review.