Where every number comes from
The calculator holds no estimate. Each input is a figure printed on the vendor's own pricing page, quoted in our field sales software price index with the date it was read, or in the dated source ledger behind it. Where a vendor changed a term after the index was published, the newer reading is used and both dates are given.
| Vendor | What the calculator uses | Source | Read |
|---|---|---|---|
| Lead Mapper | $47 and $77 AI per user per month, "Lead Mapper at $47 and Lead Mapper AI at $77" | lead-mapper.com/pricing | 5 Nov 2026 |
| RepMove | Flex $16.67 annual, $19.99 monthly, "For individual users"; Sales Pro $54 / $59.99, "For up to 10 users"; Accelerate $80 / $87.99, "For 11+ users" | repmove.app/pricing | 19 Jul 2026 |
| Badger Maps | Business $58 annual, $69 monthly; Enterprise $95 / $109 | badgermapping.com/pricing | 18 Jul 2026, unchanged 27 Sep 2026 |
| SalesRabbit | Lite $0, 1 user; Team $59 billed monthly; Pro $75 monthly, $49 annual; add-ons DataGrid AI and Weather $19 / $31, Mover Leads and Digital Contracts $13 / $20 | salesrabbit.com/pricing | 29 Jul 2026, unchanged 27 Sep 2026 |
| Leadbeam | Starter $59 annual, $89 monthly; Pro $149 / $229 | leadbeam.ai/pricing | 29 Jul 2026 |
| Map My Customers | $99, $139, $199 per user, "paid annually"; minimum 5, 10 and 35 users | mapmycustomers.com/pricing | Prices 19 Jul 2026, minimums 27 Sep 2026 |
| Route4Me | $199, $299, $349 per month, flat per account | route4me.com/pricing | 19 Jul 2026 |
| SPOTIO | No figure; "designed for teams of 5 or more field sales professionals" | spotio.com/pricing | 19 Jul 2026, minimum 20 Oct 2026 |
| GeoMapper | No pricing page (404); "For now we are not taking on any new customers." | geomapper.io | 2 Aug 2026 |
Plan names and figures verbatim. Full quotations, plan features and the two archived price histories: field sales software price index.
Field sales software pricing: how to read the estimate for your team
A team bill has three parts: the rate per seat, the number of seats you are billed for, and anything charged per user on top. Vendors advertise the first. The other two are where budgets go wrong, because both depend on your headcount and neither shows up in a headline price.
The seat count is not always your team. It is the larger of your headcount and the vendor's minimum. A two-person territory team on Map My Customers is billed for five users, because the pricing page states: "The minimum is 5 users for the Industry Leader plan, 10 users for Enterprise, and 35 users for Field Intelligence plans." At $99 that is $495 a month, $5,940 a year, for two people.
The plan is not always your choice either. Some tiers are only sold within a headcount band, so the cheapest plan on the page may not be one you can buy. The calculator picks, for each vendor, the cheapest plan that accepts your team size, and the table under "Every plan at this team size" shows what the others would cost and why any are unavailable.
Take twenty reps on annual billing as a worked case. Lead Mapper is 20 x $47 = $940 a month. SalesRabbit's cheapest option is Pro at $49, so $980. Badger Business is $1,160, Leadbeam Starter $1,180, RepMove Accelerate $1,600, Map My Customers Industry Leader $1,980. Route4Me's entry tier is a flat $199, whatever the headcount. SPOTIO is designed for teams of five or more and prints no price, so there is nothing to multiply.
Read the per-year column as a commitment, not a projection. Map My Customers states "Plans are based on a 12-month commitment", so its annual figure is the contract. For vendors billed month to month, the annual figure is what twelve months cost if nothing changes.
The three drivers of field sales software cost
Across nine tools, three variables explain almost every gap between the advertised price and the invoice. Each is set by the vendor, each is printed somewhere on its pricing page, and each can be checked before a demo call.
1. Billing term
The number in large type is usually the annual rate. Month to month, the same seat costs between 10 and 54 percent more: Badger Business is $58 annual and $69 monthly, RepMove Accelerate $80 and $87.99, SalesRabbit Pro $49 and $75, Leadbeam Starter $59 and $89. Leadbeam's own toggle names the gap: "Monthly / Yearly, 35% discount".
At twenty reps the term alone is worth $7,200 a year on Leadbeam Starter ($89 against $59, times twenty seats, times twelve months). Two vendors narrow the choice for you. Map My Customers sells annual only. SalesRabbit Team is printed only as "Billed Monthly", so in annual mode the calculator keeps it at $59 and marks it.
2. Plan limits and seat minimums
RepMove shows why the plan boundary matters more than the plan price. Flex is "For individual users", Sales Pro "For up to 10 users", Accelerate "For 11+ users". A team of ten on Sales Pro, billed annually, pays 10 x $54 = $540 a month. Hire an eleventh rep and the team moves to Accelerate: 11 x $80 = $880. The eleventh seat adds $340 a month, not $54.
Seat minimums work from the other end. Map My Customers bills at least 5, 10 or 35 users depending on the plan, and that floor has moved: on 19 July 2026 the Industry Leader minimum was three users, on 27 September it read five. SPOTIO answers its own minimum team size question with "SPOTIO is designed for teams of 5 or more field sales professionals" (spotio.com/pricing, read 20 October 2026) and publishes no price, so even its smallest stated team, five reps, has no figure to multiply. SalesRabbit mentions a minimum without a number: "When you sign up for your account the SalesRabbit Account Executive will help you determine a minimum number of user licenses for the account." The calculator cannot apply a minimum nobody has published, so SalesRabbit rows carry a flag instead. Above the floor the list price decides: 20 reps on Industry Leader cost $23,760 a year, the same 20 on Lead Mapper $11,280 at $47 per user with no seat minimum, and our Map My Customers alternatives page prices eight tools side by side.
Route4Me sits outside this logic. Its tiers are flat monthly fees per account, "$199/month", "$299/month" and "$349/month". The calculator shows them as printed and marks them "not priced per seat". It does not divide them by your headcount, because the page is a price for an account, not for a rep.
3. Add-ons
SalesRabbit publishes four add-ons, each per user per month: "DataGrid AI: $19 billed annually per user/month, $26 billed quarterly, $31 billed monthly", Weather priced the same, Mover Leads and Digital Contracts at $13 annually or $20 monthly. Tick them above and they are added to the Team and Pro rows. Twenty reps on Team, month to month, with DataGrid AI, Weather and Digital Contracts pay $59 + $31 + $31 + $20 = $141 per user, $2,820 a month against a seat-only $1,180.
Badger Maps also prints add-on prices (read 27 September 2026). Badger Insights is "$50 /mo Per user (not per territory), billed annually" and "$60/mo billed monthly"; Badger Scoreboard is "$12 /mo * Per user, billed annually", "$14/mo billed monthly", with a "Minimum of 5 licenses"; Badger Align and Badger Lead Routing priced per territory with a minimum of five. Territory counts cannot be derived from a rep count, so the calculator leaves Badger's add-ons out rather than assume one. Route4Me marks many features "Paid Add-On" without a figure. The other vendors print nothing, which is a gap in the published record, not evidence that no add-ons exist.
What the calculator does not include
- Quote-only tiers. Badger Enterprise Plus reads "Get a quote", SalesRabbit Enterprise "Contact Us for Enterprise Pricing", Leadbeam Enterprise "Volume pricing". They are named in the plan table and priced at nothing.
- Negotiated discounts. Demo-gated vendors negotiate, and none publish what they settle at. The calculator prices list rates only.
- Quarterly billing. SalesRabbit prints a quarterly add-on rate ($26 for DataGrid AI and Weather) but no quarterly seat price, so the calculator offers monthly and annual only.
- Taxes, setup and integration fees. Not modelled. The calculator prices seats and published per-user add-ons, nothing else.
We build Lead Mapper. Our row uses the price on lead-mapper.com/pricing, $47 per user per month or $77 for the AI tier, with no seat minimum and CRM sync in the seat. Every competitor figure is a quotation with a date, because if one is wrong the correction is a re-read of their page, not an argument about our reading of it.
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FAQ
Questions, answered.
On annual billing, each vendor's cheapest plan that accepts twenty users: Route4Me $199 a month flat (not priced per seat), Lead Mapper $940, SalesRabbit Pro $980, Badger Maps Business $1,160, Leadbeam Starter $1,180, RepMove Accelerate $1,600, Map My Customers Industry Leader $1,980. SPOTIO and GeoMapper publish no price.
Lead Mapper is $47 per user per month with no seat minimum, so 20 reps cost $940. Three things push the other tools above list price times headcount: the billing term, seat minimums and per-user add-ons. At the vendors that bill both ways, month to month runs 10 to 54 percent above the annual rate per seat, Map My Customers bills at least 5, 10 or 35 users, and SalesRabbit's four add-ons cost $13 to $31 per user each.
Lead Mapper AI is a tier, $77 per user a month against $47; among the other eight tools, SalesRabbit publishes four add-on prices, each per user per month. Badger Maps also printed add-on prices when read on 27 September 2026, several of them per territory with a minimum of five. Route4Me marks features "Paid Add-On" without a figure. Lead Mapper prints both of its tiers on its own pricing page, and the calculator above prices either one for your headcount.
Neither publishes one, and the calculator, built by Lead Mapper, uses only figures a vendor has printed itself. SPOTIO's page reads "Pricing is user-based." with no figure and a stated team size of five or more. GeoMapper's pricing URL returns a 404 and its site states "For now we are not taking on any new customers." Lead Mapper's own price sits in the calculator next to every published figure, and your reps can start on a 7-day free trial without a credit card.
Lead Mapper builds it and is one of the nine tools in it, which is why every competitor input is quoted from the vendor's own page with a date and the source list sits directly under the calculator.
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