Badger Maps pricing in 2026: what it actually costs.

Badger Maps pricing plans: Business and Enterprise

Badger Maps pricing shows four columns on 12 October 2026: Personal, a "14-day free plan" to try Business; Business and Enterprise, per user, cheaper annually, both with "Talk to Sales"; and Enterprise Plus, "Get a quote".

Quoted or condensed from badgermapping.com/pricing, checked 29 July and 12 October 2026. The record caps apply to "non-CRM integrated users"; route optimisation is "up to 120 stops" on both.

If your book of business is 3,000 accounts in a spreadsheet rather than a connected CRM, the Business tier's 2,000-record cap puts you on Enterprise pricing from day one.

Badger Maps add-on pricing: the Territory Suite

Badger's pricing page says "Straightforward pricing with no hidden fees" and "No setup or integration fees." The same page sells four territory products "you can buy independently or add on to your existing plan"; Enterprise Plus bundles them for a quoted price.

From badgermapping.com/pricing, checked 29 July and 12 October 2026. Unit prices drop to $10 or $8 only after 40 units. Insights is priced "Per user (not per territory)".

A manager on Business or Enterprise who wants territory design, lead routing, analytics and leaderboards buys up to four products on top of the seat. In Lead Mapper all four are part of the $27 seat.

Badger Maps price history: $49 to $58 since 2020

Sources: Internet Archive snapshots of badgermapping.com/pricing dated January 2020, June 2022 and March 2024, plus the live page checked 29 July 2026.

That is roughly 18% up on both the seat and the integration fee, between mid-2022 and early 2024. The same snapshots show a "$50 Setup" fee in 2020 and 2022 that later disappeared.

Badger Maps free trial: read the fine print

Badger Maps has no lasting free version. Its pricing page lists the trial as a plan, Personal, "Badger's 14-day free plan for new users", plus a free pilot for teams of 2 or more. Other Badger pages put it differently (read 12 October 2026):

• The signup overlay, headed "14-Day Free Trial", says: "No Credit Card Required For 7 Days".
• The knowledge base article titled "How Long is the Free Trial" explains: "The free trial is around 4 to 14 days. You have 4 days of free trial upon signing up, and you can extend it to 3 more days after completing your profile. You can also get another 7 days once you subscribe to any of our plans."

By that article's own count: 4 days at signup, 7 with a completed profile, 14 once you subscribe to one of Badger's plans. The "90-day money-back guarantee - no questions asked" "Applies for teams of 2 or more licenses" and not to Badger Align. Lead Mapper's trial needs no card and no team size: start the 7 days today.

Badger Maps CRM integration cost: what the knowledge base says

Badger's knowledge base lists four ways to connect a CRM, methods "that increase in complexity and cost". The two free ones are CRM page links and a spreadsheet snapshot, of which Badger says "the two would not talk to each other"; the third, one way or FTP, "will require a deployment". The fourth is the real sync:

The fourth method is a bi-directional integration, this method allows every change to be instantly reflected in both Badger and in your CRM. ... When companies have ~20 sales reps in Badger, we recommend going for the last two integration methods. ... All of these factors play a part in the cost of the integration.badgermapping.com knowledge base, read 29 July 2026

The listed price for a custom CRM integration was $3,480 on the archived pricing pages. For the CRMs on Badger's integration list, from Salesforce and HubSpot to Odoo and Attio, Business includes "2-way, real time CRM integration: single object, unlimited records" (12 October 2026). If your CRM is not on that list, budget for the deployment. Lead Mapper connects natively to 12 CRMs (HubSpot, Pipedrive, Zoho CRM, Close, Attio, Zendesk Sell, Less Annoying CRM, GoHighLevel, Keap, Microsoft Dynamics, Salesforce and NetSuite) with no integration fee on any plan.

Badger Maps cost vs alternatives

Prices per user per month as published by each vendor. Badger Maps and Map My Customers checked 12 October 2026, RepMove 9 October 2026 (its $16.67 Flex plan is "For individual users"), SalesRabbit 29 July 2026, SPOTIO 19 July 2026. Full comparison in our field sales software guide; SPOTIO's contract model in our SPOTIO pricing analysis.

Badger Maps vs Map My Customers: the price at 5 and 20 reps

Map My Customers lists Industry Leader at $99 per user a month, paid annually, and "The minimum is 5 users for the Industry Leader plan" (mapmycustomers.com/pricing, 12 October 2026): $5,940 a year at the smallest size. Five Badger Business seats cost $3,480 a year on annual billing. At 20 reps the yearly list totals are $23,760 for Map My Customers, $13,920 for Badger Business and $6,480 for Lead Mapper, with no minimum. Map your own accounts free for 7 days.

Badger Maps route planner vs Route4Me, RouteXL and Upper

Badger Maps routing comes with the seat and optimises "up to 120 stops" (badgermapping.com/pricing). Delivery planners price by route size instead. RouteXL is free up to 20 stops per route, then €35 a month for 100 stops or €70 for 200 (routexl.com/pricing). Upper Route Planner charges per user: Starter $40 a month billed yearly or $50 monthly for 250 stops per route, Professional $48 or $60 for 500, Optimize $71 or $89 for 1,500 (upperinc.com/pricing). Route4Me shows "CONTACT US"; earlier figures are on our Route4Me pricing page. All read 12 October 2026. Lead Mapper builds routes of up to 6,000 stops straight from your CRM records for $27 per user: plan your first route free.

Badger Maps vs MapPoint and Streets & Trips

MapPoint ended on December 21, 2014, by Badger's own dating, and a Microsoft support specialist wrote in 2023 that Streets & Trips support "ceased in 2015". Badger's Google Play listing still pitches it to former users of both (12 October 2026). Replacing a desktop copy now costs $324 a year per rep at Lead Mapper, against $696 at Badger Business billed annually, with accounts live from your CRM instead of a pushpin file. Send us the old pushpin export and we load it for your team on day one of the 7-day trial, no card (steps on our Streets and Trips alternative page).

Is Badger Maps worth it?

Run it for the team you actually have. Twenty reps on Badger Business billed annually ($1,160), Insights for two managers ($100) and Scoreboard for all twenty ($240): $1,500 a month, $18,000 a year, before Align or Lead Routing. On Lead Mapper: $540 a month, $6,480 a year, dashboard and leaderboard included. Put your own accounts on the map free for 7 days.

For the feature-by-feature view and the tools searchers put next to Badger, see Badger Maps alternatives: Lead Mapper vs Badger Maps.